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E-commerce: 11 things to do and know before getting started
July 8, 2020
I have been in e-commerce for almost 13 years and I have met quite a few e-merchants.
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How to make your brand different from others
July 8, 2020
Differentiation is acknowledged by most as the goal that every marketer should be seeking.
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How to tell a good brand story?
July 8, 2020
What is brand story? Simply speaking, brand story is additional to the functions or service you can provide, it reaches to customers’ spiritual level, and raise their emotions.
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The guide to creating a memorable brand identity
July 8, 2020
The terms “brand” and “logo” are often considered interchangeable. However, if a logo can become the symbol of a company, it does not represent the entire brand.
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