How to make your brand different from others

Differentiation is acknowledged by most as the goal that every marketer should be seeking.

Why Differentiation is important?

Differentiation is the reason why customers choose you instead of other brands. If your brand is not unique, customers won’t have loyalty to brand, much less your products.

What is brand differentiation?

This differentiation is essentially meeting customers’ different needs. For example, under the main need of “social online”, we have LinkedIn which focuses on business networking, and Tik Tok for short video social, Instagram for pic and story sharing…

Where do these differentiations come from?

Instead of few single selling points, we believe differentiation comes from the whole product and brand system.

How to make the brand differentiation strategy?

Step 1: Find out your targeting markets, and dig out the opportunities. Step 2: Compare to your competitors, and find the advantages and differences. Step 3: Promote these differences and build the idea between customers.

Step 1: Find out your targeting markets, and dig out the opportunities.

The needs we can roughly separate into 3 types: unsatisfied needs, unsubdivided needs and the needs can be upgraded. Finding out which needs market does your brand in is first and core of brand differentiation.

Step 2: Compare to your competitors, and find the advantages and differences.

Different advantages can help your brand establish competitiveness; the 4 Ps can be applied here. The 4Ps refer to product, price, place and promotion.

Step 3: Promote these differences and build the idea between customers.

Now we should start to promote our differences, and main purpose of this step is making your customer to have empathy with your brand and reinforce your brand in the subdivided markets.